Conference Co-Chairs

 Stefan Bernritter is a Reader in Marketing at King’s Business School and the Director of the MSc in Digital Marketing. Stefan’s research mainly focuses on consumer-brand interactions in this rapidly changing environment and covers topics such as, among others, Mobile Marketing, Social Media Marketing, Gaming, and AI in Advertising. 

Professor Oguz A. Acar is a Chair in Marketing at King's Business School, King's College London. He is also a Research Affiliate at the Laboratory for Innovation Science at Harvard University and an Expert in Behavioural Sciences and Innovation at the World Economic Forum. 

Andrés Gvirtz is a Lecturer in Marketing Technology and Innovation at King's Business School and a Research Affiliate at the King's Institute for Artificial Intelligence.  

Francesca is professor of Marketing at Vrije Universiteit Amsterdam and Director of Graduate Studies of Business Data Science (Erasmus University, University of Amsterdam and Vrije Universiteit Amsterdam). Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance. 

Since 2014, Peeter Verlegh is Professor of Marketing at Vrije Universiteit Amsterdam. Peeter studies consumer responses to branding and marketing communications, as well as the social interactions among consumers (i.e., word of mouth and social media).