Dr Stefan Bernritter
Dr Stefan Bernritter
Dr Stefan Bernritter
Stefan Bernritter is an Associate Professor in Marketing at King’s Business School and the Director of the MSc in Digital Marketing. Stefan’s research mainly focuses on consumer-brand interactions in this rapidly changing environment and covers topics such as, among others, Mobile Marketing, Social Media Marketing, Gaming, and AI in Advertising.
Professor Oguz Acar
Dr Stefan Bernritter
Dr Stefan Bernritter
Professor Oguz A. Acar is a Chair in Marketing at King's Business School, King's College London. He is also a Research Affiliate at the Laboratory for Innovation Science at Harvard University and an Expert in Behavioural Sciences and Innovation at the World Economic Forum.
Dr Andres Gvirtz
Dr Stefan Bernritter
Professor Francesca Sotgiu
Andrés Gvirtz is an Associate Professor in Marketing, Technology & Behaviour at King’s Business School at King’s College London, where he serves as Deputy Director of the MSc in Digital Marketing and is a Research Affiliate at the King's Institute for Artificial Intelligence. His research focuses on technology, as a disruptor in the pers
Andrés Gvirtz is an Associate Professor in Marketing, Technology & Behaviour at King’s Business School at King’s College London, where he serves as Deputy Director of the MSc in Digital Marketing and is a Research Affiliate at the King's Institute for Artificial Intelligence. His research focuses on technology, as a disruptor in the personalisation space as well as on how we can understand and influence consumer behaviour through a combination of micro-level personality information and macro-level contextual information, at the core combining ‘who’ a consumer is, with ‘where’ a consumer is.
Professor Francesca Sotgiu
Professor Francesca Sotgiu
Professor Francesca Sotgiu
Francesca is professor of Marketing at Vrije Universiteit Amsterdam and Director of Graduate Studies of Business Data Science (Erasmus University, University of Amsterdam and Vrije Universiteit Amsterdam). Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance.
Professor Peeter Verlegh
Professor Francesca Sotgiu
Professor Peeter Verlegh
Since 2014, Peeter Verlegh is Professor of Marketing at Vrije Universiteit Amsterdam. Peeter studies consumer responses to branding and marketing communications, as well as the social interactions among consumers (i.e., word of mouth and social media).